Here you go! You Are applying for the position of
'Marketing'


Marketing Executive

Location -Mumbai

About Scootsy

Scootsy is a quick, curated and a quality one stop pan city delivery platform which enables on-demand gratification of anything a consumer needs. In an era where time is of essence and importance, people are moving towards convenience at their doorstep with an assurance of both a quality product and service. Scootsy fulfills a variety of categories ranging from food, fashion apparel and accessories to home décor, skin care, gifts, organic produce, toys books, magazines and electronics.

**Please download the Scootsy App (available on both iOS and Android) before coming for the interview**

 

Key Responsibilities

1)Deciding on next months strategy

 

2)Formulating a plan for the same

 

3)Identifying various special days/month that can be used in our banners, social post, newsletters & push notification strategy

 

4)Creating vendor sheet and sharing with BD's

 

5)Communicating & deciding on final brands with the team

 

6)Constant communication with BD's regarding vendor sheet

 

7)Creating the marketing & social media plan

 

8)Ideate the social posts, blogs & newsletters

 

9)Communicating with the content writer once the plan is final for all content needs

 

10)Communicate with design on all our design needs for the month

 

11)Design tasks sent every morning

 

12)Handle changes in design & coming up with new design formats

 

13)Sharing images, logo & content for the banners, social & newsletters

 

14)Communicate with the newsletter writer once newsletters are finalized

 

15)Changes in the newsletter

 

16)Communicating with our PR agency(El Sol) for daily updates on influencer newsletter

 

17)Communicating with PR on all activities for the month and what needs to be provided from our end

 

18)Communicating with our Ad agency(Puretech) for their creative needs

 

19)Getting ads designed/changed according to the conversions or app downloads.

 

20)Constant check on our ads appearing in various locations to keep a track if there are any issues

 

21)Communicating with vendors regarding marketing issues

 

25)Add push notifications according to the day/time/month in various hubs on the marketing sheet

 

26)Scheduling the push notifications daily

 

28)Sending test newsletters & checking all of the text, links & product availability

 

29)Schedule newsletters(generic & exclusive)

 

33)Get vendor approval on banners, posts, newsletters etc

 

34)Changes in various deliverables according to vendor & scootsy guidelines

 

35)Putting up banners according to time slots/hubs(Changed every two weeks)

 

36)Schedule banners according to offers/dates

 

37)Update banners and banner sheet for the week

 

38)Communicating with data team in regards to the store being live/down for marketing purposes 

 

39)Updating AOV sheet every friday

 

40)Monthly reports for push, mail chimp & social posts

 

41)Creating Landing pages for main events(One in every 2 months)

 

42)Sending out vendor email for landing page offers/specials

 

43)Communicating with vendors for images, logo & data sheets for the offerings

 

44)Communicating with data team for adding the offers(restaurants,sweets&gifting) 

 

45)Working with content & design for the final look of the landing page

 

46)Updating all banners, offers on the landing page

 

47)Sending out push, newsletters, social post & running ads for the same

 

48)Communicating with tech, HTML regarding issues with landing page

 

52)Communicating with tech regarding app issues, mailchimp lists, discover listings

 

54)Sharing all data with the marketing head for analytics

 

55)Coming up with new concepts for each month

 

CORE COMPETENCIES

·         Min 2 yrs. experience

·         Must have a robust understanding of the target audience

·         Have strong management and communication skills

·         Work well on a team and with a range of creative people

·         Comfortable with multi-tasking as a key player on a variety of projects, and be able to manage workloads and concurrent tasks effectively in order to deliver on daily deadlines

 

 

Job Requirements

  • EXTREMELY organized with great time management skills
  • Excellent relationship building skills
  • Self-driven and dependable
  • Willingness to go above-and-beyond to solve problems and support team members
  • Strong working knowledge of using Microsoft Office Suite (Outlook, PowerPoint, Word, & Excel)

 

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Total years of experience

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